Many Journeys, One Road.


Bring the brand story to life beyond the bottle, by demonstrating the provenance and the journey it takes to get to such an amazing product. Inspiring Kiwis to pick one up to discover more about Church Road’s unique story and realise it’s more than wine. 


Many Journeys, One Road told the story of Church Road’s origins using the simple symbol of a road as the perfect metaphor. It twists and turns, much like Church Road’s explorative process of craft and refinement. This key visual grew into a design system with a stronger sense of concept, connecting the range and creating something more emotive, distinctive and memorable.