You’ve gotta practise what you preach. So, in order to build our brand, we needed to create a consistent tone. Our tone reflected our own culture: optimism with a healthy dose of reality. And then, we got to bring that tone to life.
Since 2018, our hotly-awaited client summer gifts have built our brand voice, year-on-year. And in doing so, they’ve kept Raydar on our clients’ radar, and even won some awards along the way.
