Oreo x Pride – Out and proud

Here’s the rub

Oreo was the ‘Official Snacking Partner’ of Pride 2024, and of course – they wanted to celebrate! But when a big international brand turns up at a cultural event, they need to do it right.
Spark Case Study 1

What we did about it

To truly celebrate the rainbow community, we made our audience the heroes – creating a safe space for them to celebrate themselves.

We matched the crowds by going full noise and full colour – amplifying their energy, while letting the cause shine. And we even had the honour of hosting Ru Paul’s dancing diva: Rita Menu herself.

Rita served looks, we served Oreos, and we can’t wait for next year.

Rita at Big Day Out