Discover a new summer favourite.


Every year during the summer months, the hot beverage category experiences a seasonal slump in sales. How do we support JDE in holding their line and even grow sales within this category?


We created a campaign that demonstrated versatility by inspiring shoppers to discover a new summer favourite and use JDE’s coffee and tea brands in fresh summer-friendly ways.

This was done through a series of innovative summer recipe ideas, ensuring long term success for a third year running as we evolved our approach, keeping our look and feel fresh year on year.

With beautifully shot imagery and bright summery colours to cut through the cluttered in-store environment, we created impact with engagement across New World social channels, pre-store and in-store POS with a sampling campaign to drive trial.