We created The Great Pascall Lolly Scramble, an interactive AR game that acted as a fun and engaging promotion mechanic, incentivising purchase and driving a significant penetration uplift during the promotion period. With the success of The Great Pascall Lolly Scramble, we reminded parents that when it comes down to it, we’re all just big kids.
Over 10,000 users spent time playing The Great Pascall Lolly Scramble game with their kids
10
K
Helped deliver 23% total volume of Pascall NPD in the first week of launch
23
%
