Pepsi Rebrand Rollout – Making every touchpoint sing

Here’s the rub

When Pepsi announced its first major rebrand in 14+ years, we were tasked with the complete roll-out across Aotearoa. A seriously mammoth job.

Iconic brands are built through meticulous attention to detail, so every touchpoint needed to be precision-perfect – whether it was a fridge decal in Kaitaia, or a special build in central Auckland.
Image of the Pepsi Max challenge van.
Pepsi Max can fizzes open

What we did about it

We strategically adapted Pepsi’s digital-first international brand assets, and brought them to life through both digital and non-digital spaces, ensuring best-in-class execution.

From instore displays to street furniture, retail media, and a full suite of digital touchpoints – we made sure that every interaction gave customers a completely seamless and consistent experience.

With a fresh new look and strategic execution, Kiwi shoppers were “Thirsty for More” Pepsi than ever.

Pepsi Billboard at Vic Park Flyover