We brought The Pepsi Max Taste Challenge to Kiwis, encouraging them to take part in the ultimate blind taste test. In one disruptive activation, we pitted Pepsi Max against full-sugar Coca-Cola and kept score of every sip. The results were outstanding — 51% of Kiwis prefer the taste of Pepsi Max to full-sugar Coca-Cola, completely changing the game when it comes to great taste vs full sugar.
Delivered 25k samples in high-traffic locations nationally
More than 60% of Kiwis preferred the taste of Pepsi Max