We challenged the old school rules of instore. We brought Tui’s irreverent brand voice right into stores, had a conversation with our new audience, and made them grin. And we did that over and over again, with messaging that was relevant to each moment throughout the path to purchase.
By proving that we ‘got’ them, we gave them a reason to buy Tui, without resorting to discounting.
You can’t make a Tui ad for Gen Z. Yeah right.
